SEO Writing Tips & Techniques

SEO Content should be Keyword Optimized, Reliable, and Relevant.

Most of the writing online is typically content for SEO purposes. This type of writing makes use of keywords and keyword phrases to elevate your website’s ranking if it is searched on the Internet. Content is important for rankings and must not only be optimized but also must contain information that is reliable as well as relevant to the site.

SEO – An Important Online Marketing Tool

SEO is all-important for drawing present customers to your website as well as attracting new visitors. Market Pro Media does an excellent job with this. You can see their website. Because people frequently do not go beyond the first page of search engine results when shopping for services or making an inquiry, it is important that the content on your website contains key phrases and words that will rank your site among the first ten results in the search engine rankings.

Most Online Searchers Refer to Yahoo, Google, or Bing

When looking online, most people refer to the major search engines – namely Yahoo, Google, or Bing while searching for information, products or services. Therefore, site owners try to use SEO content to attract customers, following the parameters set by the search engines.

Determining the Page Rating

As a result, most people creating SEO content on the web are consistently working at improving or increasing their page rank – a measure which indicates the popularity of a website. The term was coined by Google, who also initiated the formula to determine such a rating. Using this formula, Google can find out how many links are directed to a site and the amount of pertinent content. A number from one (being the lowest) to ten (the highest) is given to the site, with a higher number usually giving a site a better ranking in the SERPs.

SEO Tip #1 – Write Entertaining and Informative Copy closely Related to a Site’s Theme

Therefore, the first tip for writing SEO copy is to compile and compose entertaining and informative copy that is closely related to the topic of a site. Next, you have to devote your attention, to the keyword density. But, before you do that, you have to understand the meaning of a keyword. A keyword is comprised of either a word or phrase that is used for searching on the Internet or trying to find out further details about a product, service or subject.

SEO Tip #2 – Choose your Keywords, Factoring in Keyword Density

Therefore, the keyword density used in SEO content is usually factored at one to three percent density to avoid being labeled as spam. The higher the usage of a particular keyword then, the higher the site will be seen in the rankings for that specific word.

However, again, you have to be careful about including too many keywords in your writing as the content may be considered spammy by the search engines and therefore be eliminated from the results. So, if you use keywords, say, in a 500-word article, typically try to limit the usage to the title, the first paragraph, the middle, and the last paragraph, although that isn’t necessarily a hard and fast rule. Some keyword experts recommend that you insert keywords at the beginning of sentences, in your title and the first part of your content.

SEO Tip #3 – Establish Links to Authoritative Sites about your Topic

Content indeed is important when gauging where your search engine will fall in the rankings, so you must not only use keywords wisely, you also have to establish links that connect to sources that are considered useful and about the topic of your blog or site.

SEO Tip #4 – Provide Links to Sites that Increase your Chances for Receiving Incoming Links

To follow the above methods for SEO, content is either written for the site itself or via an external route, such as a blog, with anchor links that direct the reader to the website. Anchor links often contain keywords, which not only optimize the copy but also encourage backlinking from other blogs or sites.