SEO Writing Tips & Techniques

SEO Content should be Keyword Optimized, Reliable, and Relevant.

Most of the writing online is typically content for SEO purposes. This type of writing makes use of keywords and keyword phrases to elevate your website’s ranking if it is searched on the Internet. Content is important for rankings and must not only be optimized but also must contain information that is reliable as well as relevant to the site.

SEO – An Important Online Marketing Tool

SEO is all-important for drawing present customers to your website as well as attracting new visitors. Market Pro Media does an excellent job with this. You can see their website. Because people frequently do not go beyond the first page of search engine results when shopping for services or making an inquiry, it is important that the content on your website contains key phrases and words that will rank your site among the first ten results in the search engine rankings.

Most Online Searchers Refer to Yahoo, Google, or Bing

When looking online, most people refer to the major search engines – namely Yahoo, Google, or Bing while searching for information, products or services. Therefore, site owners try to use SEO content to attract customers, following the parameters set by the search engines.

Determining the Page Rating

As a result, most people creating SEO content on the web are consistently working at improving or increasing their page rank – a measure which indicates the popularity of a website. The term was coined by Google, who also initiated the formula to determine such a rating. Using this formula, Google can find out how many links are directed to a site and the amount of pertinent content. A number from one (being the lowest) to ten (the highest) is given to the site, with a higher number usually giving a site a better ranking in the SERPs.

SEO Tip #1 – Write Entertaining and Informative Copy closely Related to a Site’s Theme

Therefore, the first tip for writing SEO copy is to compile and compose entertaining and informative copy that is closely related to the topic of a site. Next, you have to devote your attention, to the keyword density. But, before you do that, you have to understand the meaning of a keyword. A keyword is comprised of either a word or phrase that is used for searching on the Internet or trying to find out further details about a product, service or subject.

SEO Tip #2 – Choose your Keywords, Factoring in Keyword Density

Therefore, the keyword density used in SEO content is usually factored at one to three percent density to avoid being labeled as spam. The higher the usage of a particular keyword then, the higher the site will be seen in the rankings for that specific word.

However, again, you have to be careful about including too many keywords in your writing as the content may be considered spammy by the search engines and therefore be eliminated from the results. So, if you use keywords, say, in a 500-word article, typically try to limit the usage to the title, the first paragraph, the middle, and the last paragraph, although that isn’t necessarily a hard and fast rule. Some keyword experts recommend that you insert keywords at the beginning of sentences, in your title and the first part of your content.

SEO Tip #3 – Establish Links to Authoritative Sites about your Topic

Content indeed is important when gauging where your search engine will fall in the rankings, so you must not only use keywords wisely, you also have to establish links that connect to sources that are considered useful and about the topic of your blog or site.

SEO Tip #4 – Provide Links to Sites that Increase your Chances for Receiving Incoming Links

To follow the above methods for SEO, content is either written for the site itself or via an external route, such as a blog, with anchor links that direct the reader to the website. Anchor links often contain keywords, which not only optimize the copy but also encourage backlinking from other blogs or sites.

Winning Website Viewership in 2 Strikes

A lot of buzz occurs on the Internet – news, entertainment, and, of course, money-making. The biggies of the business world learned to take business online by sequestering the aid of a web designer. Before, that had been enough – until now.

Blame it to the social media sites. Blame it to the differing types of sites that serve to cater the raves of a website viewer-slash prospective consumer. These sites have caused a severe rising in the average website viewer’s standards.

Site developers and web designers themselves do carefully watch the viewing results of their sites. Attuned to their jobs was the regular observation of existing and emerging manner to which viewers look at the site. Besides, in most cases, how viewers look at the page or site is highly indicative of the frequency of their visits – which is what every people behind a website, is hungry for.

The end-result of these observations added by inventions, like the eye-heat maps, is a wealth of information in forms of tips or trivia. To present a deeper insight behind two particulars, follow the discussions in the preceding sections.Text versus Pictures

These two variables, the texts and pictures, are sparking quite a huge debate between site developers, administrators, web designers, even website viewers. Some say viewers are easily attracted with pictures; others claim that it’s the text that is inducing attraction.

Yet, in most cases, both could just be right. In the viewers’ perspective, if they had been looking at texts for quite some time, they would next be ogling for pictures, as these provide a sort of ‘rest’ for their eyes. On the other hand, reading relevant material – be it news or opinions – is the common objective among internet lurkers.

Perhaps, what would strike a good balance is a combination of great content and an effectual image. Viewers who are ogling even for a Google Image search can’t help but pick your online piece. And when they do, they won’t have to be disappointed as you presented a content which is as superbly cohesive as the image.

Viewers who are on for relevant content, on the other hand, won’t find it difficult to spot yours, as the best pieces often have the highest rankings, most shared in tweets and posts, and so forth.

This is the occurrence of over-saturated banner visibility. The analogy of such occurrence is not so much different in anything usual: in principle and behavior, the more viewers see banners, the more eye-toleration persists. The latter’s extreme result is an irreversible banner blindness.

Perhaps, the web designers and site developers need to take a serious look at this. For one, they must review the existing banner design, layout, and position to put in front the over-saturated trend of banners. Next step? They got to move on.

These web people need to find a new way to enable website viewers to see banners in a different light. This entails pushing for more innovation and creating a new package for banners. Perhaps, banners no longer have to act as independent boxes in a page or site; rather, it should tie a closer relationship with the page or site to which it appears.In sum, website viewership is hard work. And that work never stops because it’s bound to progress.

International SEO – How to Prevent Common Mistakes

If going global is on the agenda for your company in 2016, then one of the main areas you will need to look at in order to make it a smooth and successful operation is international SEO. It’s quite possible that you or your team have it down to a tee in your own country, you may even have secured yourself the top spot on Google, but when it comes to going global with your SEO, it’s a whole new ball game, and there is a lot that could go wrong.

Because you plan to begin doing business in, for example, 10 new countries worldwide, that you then need 10 new resources, one in every country, to work a little on your SEO for their specific country. The issue is, the more resources you add to the deal, the more overheads you create due to additional training, communications, etc. and the harder it becomes to manage a suddenly much larger team, especially remotely.

Find well-established SEO agencies or freelance executives who can dedicate a significant amount of time to your project, and create a contract with them that covers as many of the countries in their region as possible. It’s easier to keep up communications and understanding of needs with one person/agency than 10 individuals who are only working on small chunks of your SEO, and who aren’t likely to prioritise yours over their much larger native clients.Languages

The most common option and the best in theory when selecting a language for each country’s SEO to be implemented in is often to use the official or dominant language of the country. But in reality, this may not be the best option when it comes to search, nor may it be the language most used by your target market.

Invest some time in properly researching your markets in each country in terms of how they behave online. Which language is the most dominant when it comes to online searches for the country? Is your target market part of a minority that doesn’t use the dominant or official language primarily? All these things are easily overlooked as we don’t necessarily have them to consider in our own country, but they are vital to the success of your SEO efforts on a global level.

Another common misconception is that search is search, and wherever you go in the world it is the same, therefore whatever strategy worked in your own country will work overseas.

In reality, every country differs dramatically in their search culture, and so simply rolling out a pre-set strategy that worked in your country will damage your efforts and be a complete waste of time and resources.

Having the help of an agency or executive who is native to the region and knows how SEO works in the countries you are targeting will be a great help as they will advise you on what to try rather than you shooting blindly into the dark and hoping something hits.

SEO is one of the biggest areas that could make or break your global success, especially if your company will rely mainly on eCommerce in the countries you are expanding to, so making sure every aspect is considered and perfected is vital to your success.

Gaining Recognition for Your Website in 5 Easy Steps

Having a badly designed website is like turning on the radio and hearing a terrible song – what do you do? You instantly change the station and find something else. There are millions of songs out there that can make your drive from home to work enjoyable, and there are millions of websites residing across the internet that can give you the products and services you need. So if it’s not up to scratch, people will find what they want somewhere else.

Ranking high on a natural search listing for Google helps your website to gain the good recognition it needs. But, to do this effectively there’s two essential ingredients you need to implement – firstly, staying relevant. This means having fresh and interesting topics posted on a regular basis (not every 6 months when you finally find a spare 10 minutes). The second factor to be considered is your site’s reputation through consumer’s eyes. We delve into some hot tips to make sure your website is getting the attention it deserves, like a great song or artist.1. The Greatest Songs are Fresh, Catchy and Optimized

The importance of a good reputation is comprised of content (whether it is the words to the song or the information on your website) that is relevant, up-to-date and enticing to a crowd that feeds from it. Like with anything tempting and good, people will keep coming back for more.

To effectively work hand in hand with this, your content should be optimized to ensure it doesn’t go unnoticed. Like songs for radio and record companies, your website content also needs to be optimized for major search engines like Google (SEO). Keep you keywords and headings relevant, your anchor texts natural and your posts regular (ideally fortnightly or monthly).

A good starting point for creating fresh, optimized content is to start with a small niche and work your way to broader and hard-to-handle topics.

It’s vital to remember the relationship between your website’s reputation and social media. Regardless of whether some of us want to admit it or not, social media sites have proved to have their own effectiveness for building business reputations. Whilst it may not always be ideal – gone are the days for casual phone calls and business lunches – now everyone is jumping online to get their social fix.

Start by hosting a Facebook page for your business to promote your website on. With over 800 million active Facebook users, your audience is vast and untapped in social media. Learning to gain clientele with efficient and regular updates that appeal to your audience and drive them to you site is essential if you want to embrace this free networking opportunity. Sharing content, posting your own and external linking will get you noticed and help boost your websites traffic.3. They Also…Listen to the Community

Whilst, your utilizing social media networking sites, take note of what your audience is talking about. What do they want to see (or hear)? What are their needs and wants? Find the marketing and communications gaps and fill them. It doesn’t always have to be the socially acceptable approach – think outside the box. Taking a different direction on hot topics or issues can create a huge buzz and have people debating it from all angles.4. …Run Competitions

Every radio station runs competitions, so do most bands and artists, and even the occasional record company. Why? We all love freebies, and in a world where prices go up on goods and services every day – we’re all going to jump at the opportunity.

Running a competition on your website is significantly beneficial to your Google analytics stats. Regardless of what it is, it will attract more users to your website and give them an opportunity to work their own magic to receive something back.5. …And Share the Love

Things that are great get shared. Timeless artists and songs are played across all radio stations and video channels, and content that is appealing is re-posted onto other websites and social media networks.

The more times your content gets shared, the more this links people back to your website and in a term, gains your brand credibility. But, we can’t just rely on other people all the time to share our good work – sometimes you need to go out there and do it yourself (without being too self-promotional of course!).

This is when guest blogging is extremely useful. Submitting articles to high profiled websites can help you “borrow” an audience that is already established and in the same field. Make sure you include an author bio with your website so people can find your site for more on-topic and interesting information.Timeless Songs and Great Websites

When your website has a good reputation, you’re not only seen as a credible source by your target market but also by Google. People love to link back to those they consider to be experts, so getting authentic sources to link back to your profiles this is even better. In a music lover’s eyes their “expert” is their favorite artist, imagine what you can do with a great brand and reputable website?